I’m Adil Choudry, Director of ALC Mortgages.

With nearly 10 years in the mortgage industry, I’ve worked with some of the UK’s top brokerages and supported over 2,000 clients. I started ALC to do things differently.

At larger firms, everything moves fast. It’s easy for clients to feel like just another case number. I wanted to bring it back to what matters: time, trust, and tailored advice that fits real lives.

Whether you’re buying your first home, remortgaging, or investing in property, my role is to cut through the jargon, explain your options clearly, and keep the process moving with confidence. You’ll always know what’s happening, why it matters, and what comes next.

Setting up my own firm also gave me something I’d been missing: more time with my young family. That same family-first mindset shapes how I work, grounded, honest, and focused on long-term relationships.

If you want clear advice, regular updates, and a broker who actually picks up the phone, you’ll feel at home here.